Filter Bubble

What is the filter bubble?

The term filter bubble was coined by Eli Pariser in his book of the same name in reference to the problem created when users rely on personalized searches and, as a result, become separated from information that disagrees with their viewpoints. Examples include Google Personalized Search and Facebook's news stream.

'Beware online "filter bubbles"
Eli Pariser TED Talk

Bursting your Filter Bubble
University of Illinois Libraries

How to Burst the "Filter Bubble" that Protects Us from Opposing Views
MIT Technology Review

How can Facebook and its users burst the ‘filter bubble’?

Google, democracy and the truth about internet search (2016) Carole Cadwalladr

Tools to Help Escape the Filter Bubble

DuckDuckGo is a web search engine that does not track or profile its users and thereby avoids the filter bubble of personalized search results.

Pop Your Bubble
A website that adds new perspectives to your Facebook feed, citing the statistic that "only 5% of us see social media posts that differ greatly from our world view." Pop Your Bubble "will connect you to people with different perspectives" using an "algorithm analyzes your profile and suggests new people for you to follow based on your age, location, likes and shares."

A community-driven app that tells you when the webpage you are viewing has been disputed, rebutted or contradicted elsewhere on the internet.

Escape Your Bubble
A Chrome extension that inserts "curated, positive posts" into your Facebook feed with the goal of helping you develop an understanding of the opposing party. Not on Facebook? Escape Your Bubble will send you articles via email, too.

Learn what it's like to view the world through someone else's Twitter feed. FlipFeed uses social network analysis to find a feed that leans differently from you own and provide you with allow you to navigate content with a radically different lens. Developed by MIT Media Lab's Laboratory for Social Machines.

Read Across the Aisle
"Just as your Fitbit reminds you to get up and walk around after an hour of inactivity, this app will notice when you’ve gotten a little too comfortable in your filter bubble—and it’ll remind you to go see what other folks are reading."