Reference books, such as directories and encyclopedias, are useful for obtaining data, trends and background information about a concept. Below are select resources for beginning to research in this field. Generally, books from this collection do not circulate. Specific titles can be searched in the Library Catalog.
Market Share Reporter
Reference HF5415.2 .M3 2013
Encyclopedia of Advertising
Reference HF5803 .A38 2003
Business Rankings Annual
Reference HD2771 .B8 2013
Who's Buying by Age
HC110.C6 W42 2013
Who's Buying Executive Summary of Household Spending
Reference HC110.C6 W4 2013
Demographics of the United States: Trends and Projections
Reference HB849.49 .D466 2012